Is the 10-Step K-Beauty Routine Totally Made Up?

Jul 26, 2022
Welcome to Beauty Court. Today, we're playing listener voicemails regarding a question we posed at the end of episode 248: do founder stories influence you to buy a product? Alternatively, if a founder's beliefs don't agree with yours, if the product is good — do you care? This week we also celebrate National Liptick Day and there's major sales going down at Ulta Beauty. Twitter has been abuzz with the reveal that the 10-step K-Beauty routine may not be a thing Koreans *actually* do.
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Shine Loud Vegan High Shine Long-Lasting Liquid Lipstick - NYX Professional Makeup | Ulta Beauty

Shine Loud & leave no trace with NYX Professional Makeup Shine Loud Long Lasting Lip Color! Zero color transfer high shine lip color with up to 16 hr wear!
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Lippie Stix - ColourPop | Ulta Beauty

Conscious Beauty at Ulta Beauty™ Get one swipe pigmentation in a full-coverage, ultra matte finish. ColourPop's Lippie Stix have a comfortable formula loaded with skin-loving ingredients like shea butter and Vitamin E. Key Ingredients Contains Vitamin E, avocado, & mango for added comfort & moisture Start with freshly exfoliated lips!
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Classic Lotion SPF 30 Sunscreen - Vacation | Ulta Beauty

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Ulta

"VACATION" by Vacation Eau de Toilette - Vacation | Ulta Beauty

Conscious Beauty at Ulta Beauty™ "VACATION" by Vacation Eau de Toilette is the signature scent of the “World-Famous” Vacation Sunscreen brand, developed in conjunction with ARQUISTE Parfumeur that immerses the wearer in the scent of sunscreen and poolside memories.
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Classic Spray SPF 30 Sunscreen - Vacation | Ulta Beauty

Conscious Beauty at Ulta Beauty™ Vacation Classic Spray SPF 30 is a clean, lightweight sunscreen spray designed to optimize leisure and protection with its award-winning signature scent, high performing active ingredients, "non-aerosol" and "continuous-spray" technology, and truly transparent application on all skin tones.
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Chardonnay Oil SPF 30 Sunscreen - Vacation | Ulta Beauty

Conscious Beauty at Ulta Beauty™ Vacation Chardonnay Oil SPF 30 is a lightweight, broad spectrum sunscreen oil made from Chardonnay Grape Seed Oil that delivers an enviable, subtle shine while hydrating and protecting the skin.
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Original Lip Scrub - frank body | Ulta Beauty

Conscious Beauty at Ulta Beauty™ Say 'goodbye' to chapped lips and 'hello' to sweet kisses with Frank Body's Original Lip Scrub.
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Daily Lip Scrubber - Daily Concepts | Ulta Beauty

Conscious Beauty at Ulta Beauty™ The Daily Lip Scrubber from Daily Concepts is a silicone lip brush that allows gentle exfoliation and circulation for plump, smooth and soft lips.
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Holographic Lip Water - Lano | Ulta Beauty

Lano Holographic Lip Water is weightless refreshing lip hydration fluid. With liquid lanolin, hyaluronic acid, glycerin & peppermint.
Araceli Beauty

Liquid Eyeliner

The Araceli Beauty Ojos Perfectos Liquid Eyeliner maximizes color intensity and staying power with a luxurious brown shade that's softer than black and ideal for fairer skin tones. Create flawless lines and sharp wings with our perfected formula that is easy-to-apply and lasts up to 14 hours.
Araceli Beauty

Jalisco Eyes

Our Agave-infused, highly pigmented and ultra creamy eyeshadows blend and apply effortlessly. These shadows are completely safe for eye wear.Horchata - Soft beige matteSombrero - Warm peachy-brown matteTequila - Soft peachy shimmer. Shots anyone?Amor - Bold coppery shimmerCorazón - Muchos rojo matteCafé - Hold the creamer please?
Araceli Beauty

Tijuana

These Premium Faux Mink lashes offer subtle length and volume that blend with your real lashes for a look that's "al natural!" Comfortable and reusable - our eyelashes are perfect for everyday wear. Vegan + Cruelty-free. Medium Length Light Volume Naked Band Natural-looking Wispy
Araceli Beauty

Tequila Highlighters

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Ulta

Line It Up Edge Corrector - Treslúce Beauty | Ulta Beauty

Uneven liner? Treslúce Beauty's Line It Up Edge Corrector is all you need to remove any traces of eyeliner blunders with a single swipe. Benefits Removes high-performance eye products without drying or stripping your delicate eye area Infused with moisturizing ingredients Suitable for all skin types Cyclopentasiloxane, Isododecane, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil.
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Ready to Bounce Cream Blush - Treslúce Beauty | Ulta Beauty

Prep for that Zoom meeting or do it up for girls' night with Treslúce Beauty's Ready to Bounce Cream Blush! This bouncy and creamy blush produces a velvety powdery finish that melts right into the skin. Apply with fingers or use your favorite blush brush.
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I Am Shadow Palette - Treslúce Beauty | Ulta Beauty

Kick off your makeup routine saying an affirmation or two, or 18, with Treslúce Beauty's cruelty-free and vegan I Am Shadow Palette!